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There are a lot of ways in which business can use #Facebook #Messenger. It can be used for communications with your clients, it can be used as a tool to reach your target audience via #Ads. But in order to achieve the best effect, you should understand, which type of Messenger ad you would use in which situation. Let's take a look at all of them. Click-to-Messenger Ads Also known as Destination Ads. They are most popular among the #SMM specialists. They look like regular #Facebook ads, but here is a twist — you redirect users not to some website but to Messenger. You can customize this type of ads any way you wish. It can include images, video, slideshows, etc. Also, it is easy to target these ads in a convenient way. Sponsored messages And here is something completely different. These ads look like regular messages, but they come from a brand, not from some friend. You can only send them to users who already have messaged you before. You can add a human element to your promotion using these ads. They, of course, also can be targeted — or just sent to anyone who've messaged you. Messenger Home Placement It is not the type of ad, it is more like a place for ad — now you can show it inside Messenger's home page, not in some existing conversation. These ads will be marked as

There are a lot of ways in which business can use #Facebook #Messenger. It can be used for communications with your clients, it can be used as a tool to reach your target audience via #Ads. But in order to achieve the best effect, you should understand, which type of Messenger ad you would use in which situation. Let's take a look at all of them. Click-to-Messenger Ads Also known as Destination Ads. They are most popular among the #SMM specialists. They look like regular #Facebook ads, but here is a twist — you redirect users not to some website but to Messenger. You can customize this type of ads any way you wish. It can include images, video, slideshows, etc. Also, it is easy to target these ads in a convenient way. Sponsored messages And here is something completely different. These ads look like regular messages, but they come from a brand, not from some friend. You can only send them to users who already have messaged you before. You can add a human element to your promotion using these ads. They, of course, also can be targeted — or just sent to anyone who've messaged you. Messenger Home Placement It is not the type of ad, it is more like a place for ad — now you can show it inside Messenger's home page, not in some existing conversation. These ads will be marked as "Sponsored" and will be distinct from the regular conversations. They can redirect people inside a Messenger conversation or to the external website. We don't recommend the latter, because most people seem to find it intrusive. Don't forget to combine advertising with content marketing using #Boompublic — and you will succeed.

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